Why would Dez Bryant, or anybody for that matter, view their employers setting strict guidelines on their life as reward? Because it shows what their employers really think of them.
To recap, via ESPN.com, Bryant’s new rules are as follows:
• A midnight curfew. If he’s going to miss curfew, team officials must know in advance;
• No drinking alcohol.
• He can’t attend any strip clubs and can only attend nightclubs if they are approved by the team and he has a security team with him.
• He must attend counseling sessions twice a week.
• A rotating three-man security team will leave one man with Bryant at all times.
• Members of the security team will drive Bryant to practices, games and team functions.
So wait, you’re telling me that being banned from booze and strip clubs should be seen as a reward? Yes, but only from Bryant’s perspective. By limiting Bryant from certain activities and making sure he always has a support team around him, the Cowboys are making their best effort to ensure that Bryant stays out of trouble off the field, so he can score on it.
Does placing these restrictive settings around Bryant show that the Cowboys, and Jerry Jones especially, don’t trust Bryant to take care of himself and be a responsible adult? Maybe, but also shows how much they value him as an organization.
Cowboys legend Drew Pearson recently stated that, “the restrictions placed on Bryant prove that the Cowboys believe the former first-round pick is immature.” He also provides the example that the Cowboys have placed no such requirements on rookie wide receiver Cole Beasley, who is the same age as Bryant.
However, the legend forgets to reflect on the difference between the two players. There is Bryant, a first-round pick with undeniable potential and Beasley, an undrafted free agent just trying to make the cut.
Andrew Brandt, ESPN’s NFL business analyst, puts it best when he tweets, “Re the “Dez Rules”, there would be no “rules” if he wasn’t a special talent. Cowboys would simply move on.”
Bryant should see these new limits as the reward for the level of player that he is. If Cole Beasley were to be arrested tonight, would he still be on the Cowboys tomorrow? Probably not.
There are places for players that teams don’t value, it’s called the waiver wire. Many players will find themselves on it this coming week, but not Dez Bryant. His reward for talent is instead of being drunk in strip clubs, he’s on the Dallas Cowboys, a trade any player cut this week would gladly make.